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The ETF industry could grow to $15.5 trillion in assets within 10 years, topping the mutual-fund industry, according to one new forecast. Investing experts explain why regular investors should care, plus what not to do with exchange-traded funds.

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Pharma and food process machines are designed by employing advanced and state-of art technology and thus, these machines are enormously efficient, safe, functional and reliable.
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Going to trade shows provides an opportunity to scope out the competition, get inspired and land deals. Here is how to best utilize your time at these events.
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Oh, dear. What has Dunkin’ Donuts’ new doughnut-breakfast sandwich wrought? As fair season kicks into high gear, concession owners have doughnuts in mind as they fire up their fryers.

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Master Servants will continue to reap increasing amounts of personal and professional success in 2014. We are all in the service industry; Will you be a Master Servant or a grunt all you life?
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Here’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.


I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.


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>The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!


The important note for marketers is that men are happy to forgo the wife’s shopping list in favor of new brands if they have a good reason to do so.


Younger males (18-34) are represented by the darker line. The lighter line are males 35-49.


Almost half of young men said there were influenced by recommendations from friends and family first, followed by ads and coupons. Note that 28% became aware of new brands via an online video. That’s a pretty big number for a small marketing segment. Also note that younger buyers are highly likely to by the brand their parents used. So if your brand has a history, don’t be afraid to use that in your marketing.


Older men were slightly more influenced by advertising and coupons. Recommendations from friends is secondary but still important. Video and social media barely register with this group. If this is your audience, spend more of your budget on real mail and less on email.


Buying from the Heart


Old comedies often show clueless male shoppers randomly grabbing whatever their hand lands on when forced to grocery shop. For an extra laugh, the man might ask a kindly older woman to help him choose the best laundry detergent or he might ask a pretty veggie shopper how to determine ripeness (when all he really wants is a date.)


But this new report shows that the modern male shopper is actually quite thoughtful when it comes to product choice.



  • Almost half (49 percent) bought a product because he liked the brand’s story or history and 60 percent noted they bought a product specifically because it was made locally


“I will look at local as well; if there are local brands, I try and support [them]. That’s just for the economy and trying to help out what’s happening nearby.” – Derrick, Orlando, FL – survey participant



  • Health matters: men appear to be seeking healthier options in the grocery aisles – more than half (58 percent) of men look for foods that are natural, low fat, less sugar or organic while 70 percent said they are buying more healthful foods compared to the past

  • Close to 57 percent said they would stop buying from a company that did something offensive or illegal


Read that last one again. More than half would stop buying from a company that offends them. I know you think that can’t happen to you but that’s what the marketing manager for SpaghettiOs thought before he okay’d the tribute to Pearl Harbor Day.


The takeaway here is that a male-oriented marketing message might be all your company needs to move to the next level.




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Are you relaying the right message while networking? Learn these tips to be an effective communicator.
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You get invited to a networking event, and what do you do the whole time; do you just stay in one corner, or worse, do you attend wearing only jeans and a t-shirt? Firstly, the reason you attend a networking event is because you "network" with other people, not muck in a corner, which defeats the purpose of other people meeting with you and vice-versa. Secondly, while you may idolize the latest young billionaires who attend events in just casual wear, you stand to lose nothing if you wear...
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Wondering if your applicants are being honest? Here are the top five most common lies job candidates tell in interviews and on their resumes.

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