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Pay Per Click or the shortened chronicle “PPC” is the mode of Internet promotion that is employed upon web sites (like blogs for example) as great as poke engines as well as ad networks. Promoters post ad calm with the series of such web hosts as well as the horde is remunerated usually if as well as when their ad is clicked. The difference “pay per click” literally equates to what it declares: the Vendor pays any time the caller clicks upon the ad. Google, Yahoo! as well as all the one some-m
To build your Internet marketing success for your home business you must understand search engines and how their optimization helps you grow your online business traffic. Search engine optimization (SEO)is a strong part of your Internet marketing plan. Here is what it’s all about. The Internet, your number one home business source for marketing, is made up of hundreds of millions of Web pages at this point. Most consumers, in order to find the pages on the topics they need turn to search engin
No, seriously, they added magic.
As you’ve probably noticed today, Google Reader has added a few new features. The first is the Explore section, just below the People you follow section. Here, Google shows off two sources of new feeds: Popular Items and Recommended Sources. As you might guess, the Recommended Sources feature analyzes your feeds (via Reader Trends) and Web
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History to find feeds you might like. (This is the old Recommendations feature.) Popular Items highlights “top-rising images, videos and pages from anywhere (not just your subscriptions).” It identifies these items algorithmically (how else?) and sorts them in the order they think you’ll like them.

The magic isn’t just in the mind reading, however. It’s also in the feed settings: now we can order items by newest, oldest or . . . magic.
The Magic setting orders items by our Reader activities and preferences Reader has observed. The more we like or share items in our feeds, the better the magic gets.

Like al of Google’s personalization features, these are based on our usage history. But how long until privacy advocates speak out against these developments? What do you think?
Pilgrim’s Partners: – Bloggers earn cash, Advertisers build buzz!

The exponential rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Smart online and offline marketers and business owners are now using blogs as an additional tool to generate leads, add credibility and improve their search engine rankings. Here are eight reasons why you should set up your own blog: Blogging gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real
As the new proposals for rules and regulations start to show up regarding net neutrality moving forward it is apparent that politics and political wrangling will rule this one. A very real possible result of this could be that common sense is shelved. Why do I say this? Go ahead and read the article from Macworld discussing this very subject and see if you c
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ome to another conclusion.
According to the article the government (read: Democrats) say:
The rules are necessary to protect innovation on the Internet and preserve the openness that has allowed the Internet to blossom, said FCC Chairman Julius Genachowski.
“The problem is not merely that we’ve seen some significant situations where broadband providers have degraded the data streams of popular lawful services and blocked consumer access to lawful applications,” he said. “The heart of the problem is that … we face the dangerous combination of an uncertain legal framework with ongoing as well as emerging challenges to a free and open Internet.
“Given the potentially huge consequences of having the open Internet diminished through inaction, the time is now to move forward with consideration of fair and reasonable rules of the road,” he added.
While the other side (read: Republicans) say
But Commissioner Robert McDowell suggested the Internet has seen massive growth because of a lack of regulations. The proposed rules regulate network providers, but not Web applications vendors, while supporters assume new innovation will come from applications and not networks, he said.
“The Internet is perhaps the greatest deregulatory success story of all time,” said McDowell, a Republican. “No government has ever succeeded in mandating innovation and investment.”
New rules could inadvertently hurt the growth of the Internet and give a precedent to other nations that want to create all kinds of new Internet regulations, McDowell added.
So all this is saying is that to get through this process there will be more politics than good decision making. If it looks like I don’t believe that good decisions are usually born out of political posturing then you have read that correctly. When it comes to the Internet, which is, for the most part, one of the remaining areas that has created a lot of discussion but little legislation and regulation this could be troubling.
It is not my intention to create a political issue here at Marketing Pilgrim. To be fair then I will say that I have not been impressed with much government activity from either side of the aisle (meaning Democrat or Republican) over my lifetime. I don’t care if you bleed blue from a blue state or red from a red state we have plenty of evidence that the more control the government exercises the less logic and common sense presides. Having said that the likelihood of government regulation regarding the Internet is a bit scary.
This argument will be politicized to the nth degree with free market proponents saying that government regulations will crush the innovation needed to create jobs. The government folk, who claim protection of the little guy and his ability to function while big business ruins his life (while actually providing all the products and services ever needed but that’s another point for another day) want to make sure that no one is left behind.
While there are merits to both sides of this argument I can’t see how government regulation is going to help this. I also can’t see letting providers charge more for greater bandwidth requirements etc. So where is the middle and does anyone really play there?
So how will this play out? Slowly and painfully over time. Just yesterday it was announced that Sen. John McCain has introduced a bill to block net neutrality rules.
So let the games begin. Since it is likely that we will just have to sit on the sidelines with no real say in the end, let’s at least hear your opinions in the comments section here at Marketing Pilgrim. Please keep it civil since we know politics in this day and age is more about name calling than actually doing anything. We’d like to think we’re better than that here.


Wow - Losing Money Sure Is Easy! Sometimes the best way to brainstorm is by going in reverse. Instead of stressing yourself out trying to figure out the solution to the problem, have fun coming up with ways to make the problem MUCH WORSE than it already is. You’ll learn more about how this strategy works Monday when I post a free audio Glenn Livingston and I did together on How to Have WAY More Fun in Your Internet Business. Since we’re always talking about how to make more money, let’s
Depending on your point of view, Flickr just created an easy way to spot any pending reputation disasters, or just made it easier for one to occur.
The photo sharing has added a feature we’ve seen cause reputation headaches in Facebook–the ability to tag a person inside a photo. Here’s how it looks:

Now, in the half-full camp, this new f
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eature will make it easier for you to be alerted when an embarrassing photo of you is posted to Flickr. Tackle it now, before anyone else sees it.
In the half-empty camp, this is bad news because those photos of your partying the night away, are easier for people to find.
Either way, you need not worry about the new feature–so long as you take some preemptive action.
You can simply wait for each photo to appear in your "Recent Activity" and remove your name from those that you don’t like–you can’t delete the actual image, just the name tag. If you don’t visit Flickr often–or don’t want to take any chances–Flickr has a new "People in Photos" preference page that looks like this:

What if you’re not a Flickr user? Fortunately, the site has thought of that:

We also extend that same level of personal control to people who aren’t on Flickr. If you wish to add someone to a photo who’s not yet a member, that person needs to give their approval to be added.

Consider this a PSA for those of you that find yourself in embarrassing photos.

As we’ve heard before, Facebook is gearing up for yet another redesign. As we saw in leaked screenshots two weeks ago, Facebook is going to start sorting news feeds by Recent Activity and Top News stories (the ones with the most comments or likes). That change is supposed to also reduce load time, and relegates the Publisher box to an “Update Statu
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s” button.
So the new news in the latest leaks: Mashable has a four-page PDF from Facebook to its advertisers that outlines the changes they’ve made, and why. In addition to the aforementioned changes to the news feed, they’re adding back a lot of the friend activity information that was filtered out after the last redesign.

Facebook redesigns are notoriously unpopular. Of course, most people resist change, and it’s tough to please hundreds of millions of people.
Other important changes come from the Engagement ads and fan pages. As the PDF for advertisers explains, Facebook is working to help its advertisers receive good placement, so they’re adding fanning, RSVPs for events and virtual gifts to the news feed. (I know, just what you were waiting for.)
This will move these events out of the right-hand column, which would also make ads placed there more prominent.
FB says that their new pages will increase fan signups:

The opportunity to acquire Fans increases with this new home page design. This is due to several reasons including the migration of Fan stories into the center stream, and the increase in “Suggestions” from one to two connections.

They’re also premiering new layouts for Groups (and this one has already rolled out). In a blog post Monday, Facebook said that they’re revamping Groups pages to make them more like profiles and fan pages, and to surface more info to make it easier for members to keep up with group activities. You can also sort your news feed to show only stories from your groups (which isn’t a new feature, I believe, just a reminder).
In all, this “redesign” is more of a tweak to the last one. While no change will ever be well-received 100% by a group as big as FB’s user base, the “less is more” approach will probably lead to less opposition.
What do you think? Will this redesign go over well? Will there be as much protest this time around?
Pilgrim’s Partners: – Bloggers earn cash, Advertisers build buzz!

It is not often that an e-book is published on a certain subject, which clearly shows just how useless others already available are. With the publication of WordPress Goldmine this is just what has happened. Where most of the other affiliate marketing guides ask you to focus on finding the right product through Clickbank and then creating blog in order to market it. With WordPress Goldmine you will find that this is not what you need to do. Instead through this book you will learn about differen
2008 was a rough year for Yahoo. First Microsoft tried to acquire them, then Yahoo spurned them, then shareholders wanted a merger, then they lost CEO Jerry Yang, then their search ad deal with Google fell through. There was nowhere to go but up in 2009, right? We got a new CEO, Carol Bartz, and Yahoo finally looks like it’s making an effort and has a new search ad deal with Mi
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crosoft in the works.
But in some ways, they’re wishing for the old days—the Q3 report today says that the company has seen a year over year drop of 12% in revenues (to $1.575B). They’ve also seen a drop in operating cash of 6% ($384M). Considering last year’s Q3 was rough (although even then, their revenues were up), even lower revenues this year isn’t exactly what they wanted to hear.
But the Q3 report has good news, too. While revenues fell, net income was up an amazing 244% (to $186M). (I know, that kind of growth makes you think “creative accounting.”)
Carol Bartz has been cracking down on the company and trimming the fat, one of the tasks she was brought in to do. Even with lower revenue, they ended up with a substantially higher net income—that’s pretty darn good.
Of course, there’s still one big question here—will a search deal with Microsoft help Yahoo where it’s struggling in the long run? Well, since the deal currently says that their revenue/search must match Google’s, there’s a big “maybe” on that one. Yahoo’s notoriously suffered from a lower revenue per search, something they’ve tried to ameliorate with now two search deals. Will this be the one to do it—and will that be enough to turn the company around?
What do you think? Is this more good news than bad news for Yahoo? Will a partnership with Microsoft reverse their revenue fortunes?

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