Note that the more conservative estimate here still includes a bandwidth bill of nearly $50M. But new reports are estimating that cost as even lower. After Arbor Networks’ recent analysis of 256 exabytes of Internet traffic, it seems YouTube may be paying nothing for their bandwidth.
As we mentioned before, Arbor Networks found that 6% of all Internet traffic worldwide was going to Google. With that much traffic (we’re talking almost 17 quadrillion megabytes), it seems Google would have to have some serious pipage to support their popularity.
According to Wired,
The cost of bandwidth has fallen and so too have the profit margins for moving bits, even as traffic grows at an estimated 40 percent a year.
With the growth of Googleâ€™s network and Content Delivery Networks, the economics of who pays whom to connect grows more complicated than the early days of the net when money flowed upwards â€” little ISPs paid regional ISPs who paid major ISPs who paid backbone operators.
Now if you are Google, you might even begin asking Comcast to pay up to connect its Google Tubes straight to their local cable ISP networks. That way, YouTube videos and Google search results would show up faster, letting the ISP brag that YouTube doesnâ€™t stutter on their network, a potential commercial advantage over its DSL competitors.
Unfortunately, Wired says, the true nature of the Internet infrastructure is guarded by NDAs, so we may never know who owns the pipeline.
What do you think? Is YouTube operating for pennies because Google owns so much pipe?
He reports that he nearly tweeted about a delicious bass halibut he cooked this weekend—until he remembered he’d received the cookbook for free review 13 years ago. But the real issue isn’t restricting his free fish speech. It’s
the implication that online social media represent a separate class of communications channels with less Constitutional protection than corporate-owned newspapers, radio stations, or cable television networks is of particularly grave concern.
[We] are not arguing that bloggers and social media be treated differently than incumbent media. . . . Rather, we’re saying the new conversational media should be accorded the same rights and freedoms as other communications channels.
All of us would agree that false and deceptive advertising should be stopped, and penalized when it slips through and is caught. We agree that paid testimonials and endorsements should be labeled. But in taking business ethics and attempting to give it the force of law, the Commission is stretching the definition of remuneration to ludicrous lengths. (emphasis added)
Another interesting take against the FTC guidelines is the fact that book and product bloggers may not give guaranteed access. Unlike in advertising, where you pay for not only airtime but craft the message yourself, in product reviews, you often have no control over when (or even if) the review will be posted, and what the review will say.
(On the other hand, plenty of bloggers will guarantee access simply for shipping a product to them, and plenty of PR and marketing people sign up people for a blog tour slot before sending them a product to guarantee their participation.)
Personally, I’ve received things like books, diapers and paper towels for review on my blog. Not all of them have made it onto a blog, however. It’s hard to imagine Bounty (I can’t even remember if it was them who sent it, but close enough) being fined $11,000 for a review of two rolls of paper towels (you know, <$2 of merchandise).
On the other hand, the FTC is especially concerned with an ongoing relationship—like if you review one publisher’s (free) books a lot. (But at some point, doesn’t the fact that they’re free kind of diminish the impact on your review over time? I mean, after the fifth free book, is it even that big of a deal to get another?)
It’s not going to hurt a book review or a product review to disclose that you got a free one to read/try. It may influence how your readers think about your review—it may influence how you thought about the product, whether you’d like to admit it or not.
What do you think? Should there be some sort of lower limit on the value of products that bloggers must disclose? Should bloggers be more concerned with disclosing relationships? Should the FTC be more concerned with newspapers et al., even though the way they do things is well-established?
The most amazing thing about Wave is that I like it. Seriously, ever since Twitter has hit the streets, it has been rather hard to peak my interest in new communication technology. Now, I am not saying that nothing compares to Twitter, but honestly, I am starting to feel an LCD overload.
It seems as if we are constantly devising new ways to communicate with each other that doesn’t involve actually sharing the same room. I am tired of that. Don’t get me wrong, I will be first to point out the amazing abilities of modern communication and how it’s a betterment for humanity. Furthermore, some of my closest friends are folks I have never met in person. But, in the same breath I can’t help but ignore that, among the flux of real time communication, something is missing.
When I was in high school I started to lose my hearing. Now, I am partially deaf. I rely on a hearing aid to hear most of the conversations happening around me. Most people that are partially deaf develop a natural ability to read lips. Reading lips isn’t all about â€œthe lipsâ€ but tends to be more of a holistic analysis of the entire person. For example a lip reader will focus not only on the lips, but will also monitor body language and facial expressions. Many times, (as in my case) this holistic analysis is done completely subconsciously.
Of course you don’t have to be partially deaf to take a holistic approach to communication. There are many that subconsciously monitor body language and facial expressions. They are called good communicators.
I own a small web development company. We do lots of really cool things for our clients, but we aren’t your traditional company. Basically, we are a team of freelance contractors living and working all over the globe. I like the satellite approach to organization because it allows me to do business with some of the most talented folks in the industry without having to move themor myself–in the process. Despite this decentralized approach, one of my favorite designers to work with lives only about 10 minutes from me. I like working with him because if we need to, we can meet-up and brainstorm in-person. We can go to a bar and have a beer, or cook hamburgers on a grill together (we have done them all).
So it looks like the only thing missing from Google Wave is the ability to actually share the space with the other participants. When I say â€œshare the spaceâ€, I mean I want to reach out and touch someone…..on the face.
At first glance, real time video sounds even harder than real time search—and yeah, YouTube’s popular, but shouldn’t the Goog focus on what they do best/actually make money on?
Do not despair, however! It’s not real-time video they’re using on YouTube: it’s real-time search—in the comments. I know, just what you waited your whole life for.
As RWW puts it, YouTube comments are “notoriously useless.” Unless your job has to do with reading empty abuse or praise. That’s a pretty crappy job.
However, there is at least one useful application here: reputation monitoring. Not that anyone around here is an expert and published author on the topic or anything, but if you’re posting on the most popular video site on the web, it can always be useful to see what people are saying about you.
As yet, YouTube isn’t offering RSS feeds on the results however, which necessitates periodic manual searches for your (clients’) terms. However, as RWW notes, “In addition to search results continuously updated ala Facebook’s newsfeed (’3 new results’) there’s also a frequently-updated list of ‘trending topics’ on the search page.”
What do you think? Will this tool be useful for you? Do you want real time YouTube comments search, or do you wish Google would hurry up and get real-time search?
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