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Oh, dear. What has Dunkin’ Donuts’ new doughnut-breakfast sandwich wrought? As fair season kicks into high gear, concession owners have doughnuts in mind as they fire up their fryers.

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Master Servants will continue to reap increasing amounts of personal and professional success in 2014. We are all in the service industry; Will you be a Master Servant or a grunt all you life?
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Here’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.


I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.


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>The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!


The important note for marketers is that men are happy to forgo the wife’s shopping list in favor of new brands if they have a good reason to do so.


Younger males (18-34) are represented by the darker line. The lighter line are males 35-49.


Almost half of young men said there were influenced by recommendations from friends and family first, followed by ads and coupons. Note that 28% became aware of new brands via an online video. That’s a pretty big number for a small marketing segment. Also note that younger buyers are highly likely to by the brand their parents used. So if your brand has a history, don’t be afraid to use that in your marketing.


Older men were slightly more influenced by advertising and coupons. Recommendations from friends is secondary but still important. Video and social media barely register with this group. If this is your audience, spend more of your budget on real mail and less on email.


Buying from the Heart


Old comedies often show clueless male shoppers randomly grabbing whatever their hand lands on when forced to grocery shop. For an extra laugh, the man might ask a kindly older woman to help him choose the best laundry detergent or he might ask a pretty veggie shopper how to determine ripeness (when all he really wants is a date.)


But this new report shows that the modern male shopper is actually quite thoughtful when it comes to product choice.



  • Almost half (49 percent) bought a product because he liked the brand’s story or history and 60 percent noted they bought a product specifically because it was made locally


“I will look at local as well; if there are local brands, I try and support [them]. That’s just for the economy and trying to help out what’s happening nearby.” – Derrick, Orlando, FL – survey participant



  • Health matters: men appear to be seeking healthier options in the grocery aisles – more than half (58 percent) of men look for foods that are natural, low fat, less sugar or organic while 70 percent said they are buying more healthful foods compared to the past

  • Close to 57 percent said they would stop buying from a company that did something offensive or illegal


Read that last one again. More than half would stop buying from a company that offends them. I know you think that can’t happen to you but that’s what the marketing manager for SpaghettiOs thought before he okay’d the tribute to Pearl Harbor Day.


The takeaway here is that a male-oriented marketing message might be all your company needs to move to the next level.




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Are you relaying the right message while networking? Learn these tips to be an effective communicator.
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You get invited to a networking event, and what do you do the whole time; do you just stay in one corner, or worse, do you attend wearing only jeans and a t-shirt? Firstly, the reason you attend a networking event is because you "network" with other people, not muck in a corner, which defeats the purpose of other people meeting with you and vice-versa. Secondly, while you may idolize the latest young billionaires who attend events in just casual wear, you stand to lose nothing if you wear...
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Wondering if your applicants are being honest? Here are the top five most common lies job candidates tell in interviews and on their resumes.

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Company employees often fantasize about working from home. With cheaper commuting costs, fewer distractions and no boss, working from home seems like the American dream. Of course there are advantages and disadvantages with everything, and working from home isn’t for everyone. But just in case you’re considering starting a business from the comfort of your own home, here are some of the advantages (and of course, disadvantages) you can expect.



Boss-Free



The boss is one of the biggest challenges of any job. When you work from

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home, you are the boss. While it’s nice not to have to answer to someone else, you still have to answer to someone. Your clients need results by a pre-determined deadline and bills are due on certain dates. You are now directly responsible when things go wrong.
However, if you’re one of those people who would rather lead instead of follow, or if you have a problem with people telling you what to do, you will thrive as your own boss.



More Affordable



Without costs associated with commuting, like transportation costs and daily lunches, working from home may be more affordable than traveling to the office. Of course you will be responsible for paying for everything that a business needs to survive. Utilities, Internet access, advertising, cost estimating software and meals are now all on you. There is also the issue of taxes.



Unless you telecommute and receive benefits from the company, your tax and insurance costs increase. As an independent contractor, you must pay self-employment taxes, contribute to Social Security and pay the full amount of your health and life insurance policies. Without matching funds from your employer, these expenses quickly add up.
On the bright side, you can wear whatever you want (no pants? No problem!) You can work wherever you want (including the comfort of your own bed), and you can make your own coffee, breakfast, and lunch, which is way more affordable than eating out in the long run.



Flexible Schedule



This is one of the greatest advantages of working from home. You can set your own hours and work at your own pace. Client meetings, project deadlines, bill due dates and balancing work and family require you to conform to a time clock in order to make money, but you will still have more flexibility working from home than you would in an office.
As long as you keep your clients happy, you are free to schedule your time as you please. If you want to sleep in until noon every day and work a little later into the night, that’s fine! Perhaps your spouse works early and someone needs to take the kids to school every morning—you are free to do that.



Fewer Distractions



This one is tricky. At the office, your co-workers, the telephone, the water cooler, boss demands and client meetings distract you from your work. It’s easy to think that someone who works from home can just lock his or her home office door and work distraction-free.



In reality, different distractions plague home-based workers. Personal calls, dirty dishes, computer games and family responsibilities can steal time during the day. Likewise, friends and family often think that it’s okay to bother you because you’re home. This all depends on how crazy your home life is. If you don’t have children and you live alone, you will have minimum distractions. If you do have children and you work at home, you may have a few more distractions. The main thing to remember is that even though you’re at home, you’re still at work. Once you balance that out you’ll learn how to manage your distractions.



Like everything else, working from home definitely has its advantages and disadvantages. The real question you need to ask yourself is do you think you would thrive better in an environment where you are fully responsible for yourself and your company, or do you need that office mindset to be productive. Everyone is different, you just need to figure out where you would produce the best you.



Guest Poster Byline: Michelle is an aspiring writer and blogger with a passion for the Internet, specifically social media and blogging. She loves how social media connects people across the globe, and appreciates that blogging gives her the opportunity to voice her thoughts and share advice with an unlimited audience.




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Although the practices of slavery that were common during the days of President Lincoln are long behind us, some of the core concepts of slavery that once invaded the United States are far from dead. The corporate world holds fast to some of the... Read more

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Let's start with deconstructing what the perfect niche is NOT. The perfect niche is not about keywords. The perfect niche is not about competition.
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