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Social networking is the key to successful internet marketing and Facebook tops the list. So what does Facebook has to offer? Facebook is currently home to over 300 million users and has over 350k applications running on the platform. These Facebook applications are by far the most popular element of Facebook, allowing third party app developers to use the Facebook platform means that marketers, organizations and every other business model can reach out to a global yet targeted audience. With
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October 15, 2009 | By Kylie J. Peterson In Online Business | Is click fraud costing your skin clinic? If you’re one of the tens of thousands of cosmetic medical practices, skin clinics and medical spas advertising online with Google Adwords or Yahoo, don’t be surprised to find that at least some of the money you’re paying every month is sucked out of your marketing fund by click fraud.The practice of “click fraud” began in the early days of the Internet’s popularity with software progra
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In the latest round of social media’s own “You make the call!” game regarding a social media campaign’s failure or genius enter Pepsi and its Amp Energy brand. There appears to be some buzz in social media circles about an iPhone app that Pepsi developed for the drink that is being called crass by some and ‘just entertainment’ by others. So you know, I could care less either way, I just think it makes for an interesting ‘live’ case study a
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bout social media and how it can be viewed, and as a result, manipulated.
Before I get going I want to say that the ‘buzz’ around this iPhone app dilemma is probably not nearly as big as we in the social media industry are going to make it out to be. Oh we will beat it to death but the actual influence of any of this beyond the industry is another topic of debate for another day. Having said that and drawn the ire of some social media types we can now move on.
AdAge reported yesterday that Pepsi had developed and distributed and app around its Amp Energy brand.
The app, “Amp Up Before You Score,” offers guys pickup lines and background info for 24 different types of women, ranging from “military chick” and “political girl” to “married” and “sorority girl.” The app pulls in information from Wikipedia on the punk movement for a girl who’s into punk rock, and offers suggestions and directions to vegan restaurants if you’ve got a “treehugger” on your hands. The free app was built by Interpublic Group of Cos. digital agency R/GA.
Patently offensive? To some. Funny? To others. So this is no different than anything else in the world since we all have the choice to engage or not with this type of marketing. Well, apparently there has been enough ‘backlash’ (I use this term with caution because I am a firm believer that Pepsi is getting the exact mileage that they wanted from this) to have Pepsi consider and execute a Twitter-culpa (that’s a mea culpa in the “Land that Biz Built”) using the hashtag ‘#pepsifail’.
If you search Twitter for the hashtag you get a mish-mash of results including quite a few German Twitterers and I can’t tell if they are angry or not.

So as not to give the brand any more free publicity for this let’s just say that Pepsi and its PR folks have ‘dragged’ in other brands like Mountain Dew and attached them to the ‘#pepsifail’ deal. So there is debate as to the wisdom of this as it relates to Pepsi as a whole blah, blah, blah, blah.
Here’s the bottom line. It is likely that mostly social media junkies care about this or even know about this at all. Social media folks like energy drinks. How else do you stay up all hours of the night and day digesting this stuff? As a result, some of them might actually consider Amp over their Red Bull or whatever. The downloads of the app went from 150 or so to about 17,000 in a matter of days. Is that because all of a sudden iPhone users who love Amp found this out? Not likely. It’s more like there are social media folks who downloaded the app to see what the hubbub was and are now aware of the brand. Hook, line and sinker. Well, done Pepsi.
Let’s face it, if they were really concerned they would pull the app from the AppStore right? Well, they have gone so far as to say that they have no intention of doing that. Are they making a stand so that the frat boy crowd of America can have their apps or are they just waiting for more coverage like this to create more downloads? You do the math make the call.





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If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who click through from your website via the companys links that are placed on your pages.Since you will be promoting a product or service, you will need a killer
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Have you ever seen one of those people who spends so long studying a group, they begin to believe they’re part of the group? If not, you can now: Technorati has launched a new design/mission/layout, and it looks like the once-awesome blog search engine has been assimilated. As they put it:
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While we’ll still track and link to the top blogs, posts, and tags, the unique content written by hundreds of bloggers will complement what the rest of the world is saying. In addition to this, each of our channel editors will be writing a daily column called Blog Focus, in which the top story of the day is told through the eyes of the blogosphere’s varied and eclectic authors.

That’s right: now instead of just following and measuring blogs, Technorati’s now going to be writing them, too. As they announced last month, they’re taking applications for writers for “blog reviews, news, tag page articles and commentary on any of these subjects, or most anything else interesting and well-written,” though there’s no mention of payment (aside from “the more you contribute, the more you’ll get back”). However, this probably isn’t because they’re strapped for cash—they just raised another $2M in venture capital. CEO Richard Jalichandra says this last round of funding should get them and their blog ad network to profitability.
Other changes in this redesign include changes to the Top 100, probably the most popular feature on Technorati. Says TechCrunch:

Until today, the top 100 blogs were determined based on unique links from other blogs during the previous six months. The top list was fairly static. Now they are focusing much more on recent data within the last month and giving blogs an authority rank between 1 – 1,000. Scoring factors include posting frequency, context, linking behavior and “other inputs.” The result, says the company, is a lot more volatility in the lists as blogs surge up and down.

Yeah. Translation: people thought the Top 100 was impossible to break into and not current enough.
Other changes include the capability to publish your content directly on Technorati, and the layout of the Technorati Topics pages, including the content published on Technorati.
Technorati had two redesigns in 2007, but since then they haven’t made any drastic changes as they declined in popularity and relevance (unless you count jumping on the Twitter bandwagon.) Mostly they’ve focused on creating an ad network in the interim.
What do you think? Is this change enough to save them from oblivion? Or are they a useful tool, despite losing out on the hype cycle?




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You might have seen so many websites that offer you chances and opportunities to make money online at your own home or at work. It may seem very convenient and very easy to do. It’s like a miracle enterprise that promises to give money and make you rich instantly. However, you should choose what kind of online business you want to do carefully. First you have to think of the advantages of owning an online business. In difference to real world shops your online business will be open 24 hours a
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As usual, you can find statistics to support almost any argument. For example, if you want to use online ad spending as a measure of the economy, things are either looking up or looking down—take your pick. With search ad spend, the trend is up, but on social networks, the trend is down.
Now, don’t get me wrong here, social network ads are doing well—just last month, we were hearing that over
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ingpilgrim.com/2009/09/20-of-online-advertising-is-on-social-networks.html">20% of online ads are shown on social networks, with MySpace having a slight edge over Facebook. Just a few weeks ago, Neilsen reported YOY ad spend growth on social networks—but the real figures may be more grim, says eMarketer. While the spend may be increasing, it’s still way too small for how many impressions they give. Social networks account for 3.5% of total Internet ad spending—a little disproportionate for a sector that’s displaying 22% of total Internet ads, don’t you think?
Although social network ads might outpace their respective ad spend by a factor of more than six, there is good news in online advertising—in search. Business Week reports that search has seen increasing ad spend for two consecutive quarters now:

Source: eFrontier
Does this have anything to do with why at least one analyst says Google’s worth $100 more than its current price?
Well, I just have to say, it’s a darn good thing the government has already disbursed those $787B to needy PPC advertisers so we could get this economy turned around. (What’s that? Only 22% of the announced contract, grant, entitlement and loan funds have been paid out, and 49% of the funds haven’t even been assigned yet? Oh . . . so whose fault is this uptick?)
What do you think? Is search ad spending or social network ad spending a better sign of the economy’s next steps? Is Google really undervalued?
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!




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Let this be a lesson to us all: be careful who you poke on Facebook. The click of that button can get you arrested.
For most of us, the note that we’ve been poked only elicits an eye-roll. But when Shannon D. Jackson of Tennessee poked one of her Facebook contacts, she actually broke the law—a restraining order. The order prohibited “telephoning, contacting or otherwis
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e communicating with the petitioner.” Somehow methinks poking qualifies as “communicating” or “contacting.” After all, once you poke someone on Facebook, they are automatically notified:

Violating a restraining order is a class A misdemeanor in Tennessee, punishable with up to 11 months and 29 days in jail and a fine of up to $2500.
I’m guessing that her actual punishment will depend on her legal argument: whether she claims she didn’t know poking would count as contact or communication. Judging from these limited facts, I would have to say she was trying to subvert the court order and thought she wouldn’t get caught.
As far as Facebook’s liability goes, it’s probably negligible. But it’s a good thing LivePoke was just a joke.
This does leave one big question on the table, however—if the plaintiff here felt so threatened by the defendant, why didn’t she block (a little-known option in the privacy settings) or at least de-friend her on Facebook? From what I can see, you can only poke friends (or possibly people on your network with public profiles). Yes, the accused is responsible and shouldn’t have poked her, but shouldn’t the plaintiff have taken steps to avoid contact if she was distressed enough by their interactions to get a restraining order?
What do you think? Should the perp here have known her poke counted as contact? Was she naive or hoping to subvert the court order?




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October 12th, 2009Blog WriterLeave a commentGo to comments There is a lot of way you can work from to start to make money online. One way is to setup your own internet home based business . However you need to choose the right niche market to be successfulAre you interested in starting a internet home based business to start to make money online? However, you are not sure if you can make money online with this work from home ideas that can be found everywhere in the internet. To make matters wo
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Facebook is no stranger to lawsuits. And now they’re being
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ebook-well-two/">slapped with two more, for allegedly infringing the patents of Japanese company Mekiki and Phoenix Media/Communications, publisher of the Boston Phoenix. Both allege that Facebook’s core social networking capabilities violate their patents.
Mekiki, owners of the Japanese social networking site SamuraiTime.com contends that they have three patents on adding friends of friends as contacts on a social network. The patents, one granted in 2005 and two granted this year, are for a “human relationships registering system.” They’re seeking an injunction to stop Facebook from using their technology.
Tele-Publishing, a subsidiary of Phoenix Media, has an even older—and potentially even more devastating—patent they claim Facebook is infringing on. Filed in 2001, the patent allegedly covers a “computer network and method of creating and sharing a personal page” securely.
Facebook commented on the Phoenix case to TechCrunch, to say that it’s “without merit and will be fought vigorously,” and declined to comment on the Mekiki case.
If these cases have legal merit, either of them could undermine the basis of Facebook’s system (especially the Phoenix case). If the courts uphold Phoenix’s patent claim, Facebook—and all other websites—could no longer allow people to create a profile and share it securely with their friends. (Finding new friends through mutual friends might become harder if Mekiki wins.)
What do you think? Is there any merit to the cases? Does Facebook have anything to worry about?





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