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The next time you suspect Google has manually adjusted your search results, you can do more than simply complain at WebmasterWorld, you can snitch to Yahoo.
The #2 search engine was just awarded a patent for its "Method and apparatus for search ranking using human input and automated ranking." In other words, Yahoo
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&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=7,599,911&OS=7,599,911&RS=7,599,911">holds a patent on human editing of search results.
Now, I admit that I’m somewhat stirring the pot here–can I get Matt Cutts to comment two days in a row?–but when you read the summary of Yahoo’s patent, you can see how the company could file a claim against Google–should it ever conclude the search giant is manually editing its search results:

A search system provides search results to searchers in response to search queries and the search results are ranked. The ranking is determined by an automated ranking process in combination with human editorial input. A search system might comprise a query server for receiving a current query, a corpus of documents to which the current query is applied, ranking data storage for storing information from an editorial session involving a human editor and a reviewed query at least similar to the current query, and a rank adjuster for generating a ranking of documents returned from the corpus responsive to the current query taking into account at least the information from the editorial session.

Digging deeper, it does appear that manually penalizing search rankings is included in the patent:

Promotions and demotions might be absolute ("Rank this document first highest."), relative to itself ("Rank this document four positions higher than it would otherwise be."), or relative to another document ("Rank this document higher than this other document."). Other types of promotion/demotion might include "remove this document from consideration no matter what the automatic system suggests", "this set of documents are to be given equal (`tied") rankings", "do not rank this document higher than position P" for some integer P, or the like.

Of course, Yahoo’s about to give up its search engine to Microsoft–and this patent was filed way back in 2002–but it could present Yahoo with an interesting proposition. Forget the new Y!ou marketing blitz. If you want some real attention, sue Google for patent infringement–that will earn you plenty of publicity!
Pilgrim’s Partners: – Bloggers earn cash, Advertisers build buzz!

by Gavin Stephenson Anyone with a business website is primarily concerned about one thing: bringing targeted traffic to their sites. You won’t have any sales after all without traffic that converts. If you’re good at what you do, you’ve probably researched and applied one or more effective systems that increase web site traffic almost completely on autopilot. You’ll need to invest in the right tools and systems if you want to succeed with an online business today. It’s almost impossible to g
A phishing attack is targeting thousands of web-based email users, according to the BBC and Read Write Web. Tens of thousands of users of each site have already been victimized, with the usernames and passwords available on lists.
The scam to entice the users to off
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er up their private passwords, phishers imitate legitimate sites and ask for login information. The reports didn’t indicate what site the phishers were imitating.
This comes hot on the heels of Gmail dabbling with showing favicons from a few trusted senders. Maybe they should start considering
The first list of 10,000 usernames covered users of Hotmail sites, AOL, Gmail, Yahoo, Earthlink and Comcast email services. But only usernames starting with A and B were included—meaning that there could be hundreds of thousands of other victims.
The lists were originally posted on, a site for sharing snippets of code. The owner of pastebin has removed the lists and plans to put more safeguards against this kind of activity.
Worried your account was affected? A Google spokesperson said:

We recently became aware of an industry-wide phishing scheme through which hackers gained user credentials for web-based mail accounts including Gmail accounts.
As soon as we learned of the attack, we forced password resets on the affected accounts. We will continue to force password resets on additional accounts when we become aware of them.

If you think your account was affected, change the password. If you use the same password on other accounts, change it there, too.
What do you think? Is there more Google et al. can do to prevent phishing? What can we do to safeguard against it?

Author: Tallell97 | Posted in Work at Home | Maverick Coaching - Cell Phone Cash… Is this Possible?This is a brand new program with which Mack Michaels made  $328,707 in his first month and after much research and perfection is now releasing to the public.As far as I know, at the time of writing, this is the only program of it’s kind in existence so there is relatively little competition.  And what great timing, now you can earn that extra cash needed to have a fabulous Christmas or whatever oth
I know it’s a conundrum you’ve just puzzled over for years. When will “the mobile” “arrive”? What will it take to get mobile payments off the ground in the US? A month ago, we looked at Read Write Web’s series on this subject, where they concluded that mobile payments wouldn’t take off until a site us
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ers know and trust implemented a secure system.
Facebook has already announced a mobile payments “solution” (all buzz words get scare quotes today) with Zong—but Amazon might beat them to the punch. Amazon, one of the (if not the) most popular online commerce sites, premieres its own Mobile Payments System today—and it’s not just for their site.

No, Amazon will let third parties use their system for mobile payments. As a trusted online retailer, Amazon could be the one to significantly increase mobile payments with its one-click checkout on other sites.
Amazon has been pretty forward thinking with its payment system. Two years ago, it premiered its Flexible Payments Service (FPS), a little like a Facebook Connect for online payments—they let developers integrate Amazon payments into their site, so users could login through their Amazon account, and use their Amazon payment and shipping info. (FPS users could use a highly flexible billing schedule for their Amazon-affiliated customers.)
The new Mobile Payments System (MPS) builds on those same features, integrating into third-party sites, adding to users’ trust, while expanding it to mobile offerings. Plus, if you’re already using FPS, MPS is automatically active for your site.
What do you think? Will Amazon MPS catch on, and will it bring mobile payments to the masses?

Toyota and their advertising agency, Saatchi & Saatchi must have thought they were onto something huge when they launched a series of emails last year. And then this week, AdAge reports, they were slapped with a lawsuit by one of their subscribers/victims. The plaintiff in this case was enrolled in the email marketing campaign when a friend decided to play a prank on her—the gene
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sis of the Toyota/Saatchi campaign.

The emails were sent from “Sebastian Bowler.” In his emails, he told subscribers that he knew them personally, the suit alleges:

Mr. Bowler’s digital missives to Ms. Duick indicated he knew her, knew her address and was coming with his pit bull, Trigger, to stay with her to avoid the cops. In his second e-mail to her, Mr. Bowler listed his MySpace page, which is still up (although it says he last logged in June 2008). His video and pictures on MySpace “depict Mr. Bowler as a fanatical English soccer fan who enjoyed drinking alcohol to excess,” the suit says. His MySpace page also shows a photo with an arrow pointing to “me” and the caption “my mate took this photo which shows me right before the riot.”
One of the nine e-mails to Ms. Duick, the suit alleges, was a bill for $78.92 from a motel for Mr. Bowler’s one-night stay there, plus damage to a TV set and picture frame. He had listed her as a reference and told the motel to send her the bill, the complaint says. . . .
The final e-mail had a link to a video that showed Mr. Bowler driving into a drive-in movie where the film “Imbecile” was playing. The out-of-focus film shows an old man laughing continuously, revealing to Ms. Duick that “she had been punked” and all the e-mails were part of an ad campaign for the Matrix, the suit claims.

Specifically, the plaintiff is suing because she was convinced “a disturbed and aggressive” stranger was coming to her house. She was “terrified” and “slept with a machete next to her bed and she slept with mace. She could barely sleep or eat normally.”
While becoming physically ill with fear is a strong reaction, and while the case will most likely be settled out of court, the victims’ reactions seem like something Saatchi and Toyota might have at least passingly considered as they planned this campaign. What did they think they would accomplish by trying to convince people that someone involved in riots and riotous living (and some of the other “maniacs” look even scarier) had their address and expected to evade arrest at her house?
Yeah, maybe the friend got a good laugh (if s/he even got to see what was happening—I’m hoping s/he was far enough away that s/he had no idea the kind of stress she caused the plaintiff). But the recipients of the pranks obviously didn’t all agree. Even if the emails didn’t terrify most of their recipients, I can’t imagine how pretending to stick us with a bill for a wrecked hotel room would somehow associate the Toyota Matrix with a positive message in our minds.
Yeah, pranks are fun (when you’re the one pulling them, and when you get to see the reaction, not terrorize your friends for a week). And they can even sometimes be an effective marketing tool. But somehow, this doesn’t seem like the association Toyota needs to move cars.
What do you think? Should Saatchi and Toyota have thought twice about this? Or is this a good way to increase buzz and awareness around their product?

Since the inception of the internet almost two decades ago, there has been no doubt that the internet is the only suitable medium to transform what’s been in practice for decades in persuading consumers to buy something from vendors without or with less hesitation. Advance technology in psychology has proven that persuasion technique in injecting influences in sales pitch helps boost the conversion rate. It has been even perfected by means of world wide web technology. Psychological trigger,
I have to give the folks at Facebook credit. They keep grinding forward with news that is relevant to making money and providing a better service for marketers. Earlier this year everyone wanted to throw the whole Facebook thing in the center of the ring and stone it to death. They couldn’t do anything right ranging from redesign issues
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to terms of service debacles. Now Justin Smith of Inside Facebook is reporting that a new API for the Facebook ad platform is being rolled out to a few agencies and could be out in the general Facebook population very soon.
Earlier this year, we speculated on when Facebook would launch APIs for Facebook Ads to allow performance marketers to automate ad management. Well, it appears it’s happening now: recently, Facebook started beta testing its new advertising APIs with just a few agencies around the world.
A Facebook spokesperson confirmed the tests, saying that it will “open up to some more advertisers in the next week or so.”

This is the kind of thing that could give larger advertisers the kinds of tools that are expected from real companies. In other words, Facebook is modeling Google and others in taking the necessary steps to make it easier for advertisers to do what they best: advertise. Based on the last post I did which was bemoaning the near indifference of Twitter’s leadership regarding revenue generation this is refreshing.
Smith explains further
Because those tools have never existed for Facebook Ads, performance advertisers have had to either manage their Facebook Ads campaigns manually, or hack their own tools. Now, Facebook is testing simple yet powerful APIs that allow agencies and advertisers to create thousands of ads with different creative and targeting permutations and optimize bids in real time.
So while there is nothing to see quite yet there is at least something to look forward to. We are in a day and age where the changes in the marketing and advertising landscape are outpacing the ability to take advantage of them. Social media is sweeping everyone away with its constant talk of potential but now it is maturing in some areas to the point to start to deliver. We are starting to get past the sizzle and Facebook is looking to finally serve the steak.
Let’s hope this is just the start of this kind of improvement on the horizon. Lord knows we need it.

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We just heard a few days ago that Twitter plans on launching a new feature that will enable users to create custom list of users that they recommend to others. I like thinking of this as a Twitter “Blogroll”. While, I think its a pretty cool idea, Andy seems to think it is going to cause problems (Andy is probably right).
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