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Microsoft is going to let marketers and advertisers dip their toes into the social stream. The tech giant is planning to launch a new social media product, dubbed "Looking Glass," which will let marketers aggregate and monitor social media platforms for brands and companies. According to a report by Ad Age today, the product is still in "proof of concept" stage and will be privately distributed to testers in the coming month. Microsoft's advertising blog also
Looking Glass will aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and will also be able connect with CRMs, databases, service centers and more. In terms of analysis, the product will track sentiment of content but it's unclear what other data analysis and features the application will have. Looking Glass will be browser-based and powered by Microsoft's Silverlight technology. And unsurprisingly, all data collected by Looking Glass will be integrated with Microsoft's Sharepoint and Outlook products. In fact, the product's functionality may be limited for a business that isn't using Microsoft's enterprise suite.
When Salesforce.com founder and CEO Marc Benioff launched his CRM platform in the cloud in 1999, he embarked on a "No Software" campaign to tout his "Software as a Service" agenda. Today, hosting service Rackspace is promoting a similar campaign with the launch of NoMoreServers.com, a site dedicated to the emergence of Computing-as-a-Service models (like hosting, cloud computing and SaaS) to power enterprise IT.
NoMoreServers.com is a rally cry of the computing as a service era. NoMoreServers.com is hoping to e
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